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Global Tourism and Marketing ( GTAM )

GTAM 103	Global Destinations I
Objective of this course is to provide you with an understanding of basic geographic concepts with emphasis placed on the importance of geography and its relation to the travel and tourism industry. You learn to identify and locate travel destinations, research and provide destination information, as well as gain a general understanding of the social customs, cultures, currencies, and languages spoken in various countries. This course focuses on North, Central and South America. (Formerly GTM 103)
Hours: 65 hrs (5-0) 13 wks
Credits: 4

GTAM 105	Global Destinations II
A continuation of GTAM 103. The physical and cultural geography of various countries and destinations in the Eastern Hemisphere is examined from a travel industry perspective. The course provides an overview of the geography of Europe, Asia, Australia, and the South Pacific with an emphasis on major tourism destinations. (formerly GTM 105)
Hours: 65 hrs (5-0) 13 wks
Credits: 4

GTAM 120	Tourism Development
Corequisite: GTAM 178 or consent of the Program Coordinator
As tourism is not only Canada’s but the world’s single largest employer and there is no doubt as to its importance in today’s economy. Tourism’s ascendancy to its current position has been a rapid one. It is essential to keep pace with how and why this has occurred, and to understand the consequences. This course discusses the development of tourism, the forces affecting its development, and the impact tourism has in people’s lives. Government initiatives and economic growth are also addressed. (formerly GTM 120)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 122	Cultural Issues in Tourism
Learn to work with clients and customers from different cultures by understanding cultural differences and related issues. You will have a variety of opportunities learn about cultures and explore issues of different beliefs, values, and behaviours encountered in the tourism workplace. (formerly GTM 122)
Hours: 45.5 hrs (3.5-0) 13 wks
Credits: 3

GTAM 144	Cultural Awareness
This course is designed to provide students with an understanding of the diverse cultures that they are exposed to every day in the tourism industry. Students will learn the importance of intercultural communication by exploring a variety of cultures.
Hours: 52 hrs (4-0)13 wks
Credits: 3

GTAM 145	Career Exploration
Obtaining employment is a process with several key elements that leads to securing a successful career. Course includes preparation of a well-defined resume, interview techniques, development of a career plan, preparation of a professional portfolio, and exploration of the variety of career opportunities in the tourism industry. (formerly GTM 145)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 150	Reservations and Ticketing I
This course introduces the APOLLO airline computer system for first year diploma and certificate students. Hands-on applications are provided to understand availability displays and to make, change and cancel airline reservations. You are introduced to city codes and airline terminology. Additional subjects covered include making and changing passenger name records; airline and aircraft identification; and understanding domestic airline tickets. An overview of fare displays and fare rules is also provided. (formerly GTM 150)
Hours: 78 hrs (6-0) 13 wks
Credits: 4

GTAM 160	Tourism Technology I
This course focuses on Microsoft Word, PowerPoint, Excel and other software applications and includes an introduction to using the Internet for the retail travel industry. Students who do not have a minimum keyboarding speed of 30 wpm (90% accuracy) will be required to complete an additional keyboarding course component.
Hours: 52 hrs (4-0)13 wks
Credits: 3

GTAM 174	Tourism Marketing I
Introduction to the need for and value of co-operative marketing and the accelerated push for partnerships between hotels, airlines, restaurants, travel agents, adventure tourism, and special events. You are encouraged to think and apply in practice the concepts that effectively engage the marketing process in the tourism industry. These include co-op marketing practices, 9P’s of tourism marketing, conducting field research, e-marketing concepts, and preparing a marketing plan specific to the tourism industry. (formerly GTM 174)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 178	Professional Selling
This course is built on the four pillars of personal selling: relationship strategy, customer strategy, product strategy, and presentation strategy. Upon completion of the course, you are able to plan your sales approach, practice the art of selling, present to different groups, and are familiar with the sales cycle process. (formerly GTM 178)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 180	Career Experience I
As a first year diploma or certificate student, you will spend two weeks at a tourism related company during the Fall semester. This course provides the opportunity to gain practical experience and explore career options early in the program. (formerly GTM 180)
Hours: 70 hr (0-35P) 2 wks
Credits: 1.5

GTAM 181	Career Experience II
You gain practical experience in the tourism industry. You may choose to complete this course at a travel agency, airline, tour operator, or other tourism-related business. As this course has been designed for first year students, this term of work experience will primarily serve as an observation period and further introduction to the options available in a tourism career. NOTE: This experience is scheduled in April at the conclusion of Winter classes. (formerly GTM 181)
Hours: 70 hrs (0-35P) 2 wks
Credits: 1.5

GTAM 199	Presentation Skills
This course is designed to develop the personal skills necessary for success in a business environment. Techniques are given for developing expertise in giving presentations and public speaking. The course focuses on practical approaches for building self-confidence, verbal fluency, and personal creativity. You and your fellow students will give presentations throughout the semester to enhance confidence and delivery technique. (formerly GTM 199)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 202	Cultural Orientation
This course prepares you for your international experience. Elements include logistics, definition of the Canadian identity, home-stay expectations, adaptation to a different culture, self-management techniques, course preparations, ambassadorship, utilization of the experience to its fullest extent, and preparation towards re-entry. (formerly GTM 202)
Hours: 20 hrs (10-0) 2 wks
Credits: 1.5

GTAM 206	Advertising Tourism
The emphasis of this class is the development of an advertising program that coordinates the four primary advertising media. You learn to evaluate which type of media best suits the marketing objectives of the organization. A study of advertising in the hospitality and tourism industry will also be included. After completion of this course, you will understand the process involved in implementing and managing a successful advertising program. (formerly GTM 206)
Hours: 45.5 hrs (3.5-0) 13 wks
Credits: 3

GTAM 207	Layout and Design I
Introduction to the basic concepts of page layout and graphic design, and to desktop publishing and design software used in the graphic design industry. You learn the design process and skills to create dynamic layouts with the integration of text and images. (formerly GTM 207)
Hours: 65 hrs (5-0) 13 wks
Credits: 4

GTAM 211	Cultural Tourism Field Study
This course will reinforce your knowledge of the historical, geographical and political antecedents that have contributed to the development of the cultural tourism product in southeastern Mexico. You will spend thirteen days traveling through the main cultural tourism destinations in southeastern Mexico. Weekend excursions to major tourism areas include Uxmal, Celestun, Campeche, Chiapas, Chichen Itza and Playa del Carmen. (formerly GTM 211)
Hours: 50 hrs (5-0) 10 wks
Credits: 3

GTAM 213	Regional Cuisine
During the ten weeks spent in Mexico, you have ample opportunities to try regional cuisine. This course focuses on the historical background and traditional preparation of food in the Yucatan. The course includes actual food preparation, tasting, and field trips. (formerly GTM 213)
Hours: 45 hrs (4.5-0) 10 wks
Credits: 3

GTAM 214	Event Management
This course provides you with the skills needed to plan and manage a well run, high quality special event, community celebration, or conference. Course topics include identifying goals and objectives, determining event format and location, establishing realistic budgets and time-lines, production schedules, and designing a creative atmosphere. Practicalities such as fund-raising, sponsorship, motivating volunteers, developing effective checklists, developing creative themes, and locating resources and contacts are emphasized. (formerly GTAM 214)
Hours: 45.5 hrs (3.5-0) 13 wks
Credits: 3

GTAM 215	Travel Industry Services
This course provides an in-depth look at the cruise line industry including marine terminology, cruise areas, and trade manuals. You will also learn about a variety of rail companies including domestic and international itineraries. Other areas covered are travel insurance, legal guidelines, health and documentation requirements, as well as travel agency administration and accounting. (formerly GTM 215)
Hours: 78 hrs (6-0) 13 wks
Credits: 4

GTAM 217	Spanish
With the expertise of a native-speaker, you will improve your understanding of the Spanish language through a combination of lectures, activities, and role-play scenarios. Strong emphasis will be placed on the development of verbal skills. (formerly GTM 217)
Hours: 135 hrs (13.5-0) 10 wks
Credits: 4

GTAM 218	Personal Interactions in the Workplace
Our ever-changing society is more and more reliant on collaboration within an organization. This course will help students to understand the skills needed to work productively with others. Topics covered will include communication, motivation, teamwork, and leadership skills.
Hours: 45.5 hrs (3.5-0) 13 wks
Credits: 3

GTAM 220	Cultural Experience and Reflection
Throughout this reflective, self-directed course, you are required to report, present, and build on the knowledge and experience you gained while studying another country’s culture. Specific activities will include the creation of professional presentations and reports that reflect your personal observations and experiences while studying abroad. These presentations and reports may be used to identify and promote recreational tourism, international development and initiatives, and the social, economic, and cultural significance of international tourism. (formerly GTM 220)
Hours: 20 hrs (2-0) 10 wks
Credits: 1.5

GTAM 222	Analysis of Mexican Tourism Industry
Course facilitates your understanding of the tourism infrastructure of Yucatan area, and develops your understanding of the Yucatan’s tourism industry. Additional topics will include legal issues in Mexico’s tourism industry. To facilitate understanding, presentations will be given by representatives from government tourism agencies, and the private sector. Field trips provide first-hand opportunities to view the local tourism industry. (formerly GTM 222)
Hours: 80 hrs (8-0) 10 wks
Credits: 4

GTAM 224	Spanish Renewal
This course will review the basics of speaking and reading Spanish. Class time is utilized to review and enhance conversational skills from previous courses. This course will assist with preparing you for foreign studies. (formerly GTM 224)
Hours: 20 hrs (5-0) 4 wks
Credits: 1.5

GTAM 226	Cultural Heritage
You will learn how historical, geographical and political antecedents have contributed to the development of the cultural tourism product in southeastern Mexico. You will ascertain the strategies used and evaluate them using marketing and promotional criteria. You will be challenged to compare the cultural tourism infrastructure in southeastern Mexico to that of your own region. (formerly GTM 226)
Hours: 40 hrs (4-0) 10 wks
Credits: 3

GTAM 232	Accommodation Industry
This course will introduce you to the many aspects of the accommodation industry including terminology, rates and charges, hotel personnel, and timeshare options. Classes will consist of lectures, internet research and hotel inspections. An introduction to working as a front desk agent in a hotel is also provided. (formerly GTM 232)
Hours: 39 hrs (3-0) 13 wks
Credits: 3

GTAM 240	International Hospitality and Culture
Prerequisite: First year of the GTAM Program and Permission of the Program Coordinator
With permission of the Program Coordinator, this course can be substituted for GTAM 281 or GTAM 283. Students will have an opportunity to study the tourism and hospitality in another country. This will enhance your appreciation for cultural diversity and help you gain an understanding of how the tourism industry is operated in another country. This course offering is subject to minimum registration.
Hours: 140 (0-35P) 4 wks
Credits: 3

GTAM 252	Reservations and Ticketing II
Prerequisite: GTAM 150 or consent of the Dean.
This course is a continuation of APOLLO and airline ticketing. A variety of airline documents are introduced to refund tickets, exchange tickets, and collect deposits on tickets. You will learn how to book hotels and cars using the APOLLO system. You will cover international airlines, fares, rules, and ticketing. APOLLO topics include storing information Profiles, retrieving files in Queues, booking tours and flights in Galileo Vacations, and locating documentation requirements in Timatic. (formerly GTM 252)
Hours: 78 hrs (6-0) 13 wks
Credits: 4

GTAM 264	Packaging Tours
You cover all aspects of arranging tours from learning about how a destination develops to escorting a tour. You learn to identify different types of tours, and tour companies and how to read and calculate prices from brochures. You receive an in-depth coverage about booking car rentals. Motor Coach travel is also studied. (formerly GTM 264)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 271	Tourism Small Business Management
Course focuses on learning how a business operates in the tourism industry. You are given an overview of the planning, marketing, financing and managing required to run a successful tourism operation. Class discussion, case studies and guest speakers will assist you in creating your own business plan. (formerly GTM 271)
Hours: 45.5 hrs (3.5-0) 13 wks
Credits: 3

GTAM 272	Customer Service
Course provides you with a framework for understanding the diversity of customers, which includes how service can be delivered to different generations in order to differentiate your business from the competition, handling difficult customers, analyzing service experiences, and developing customer service initiatives for business and personal success. (formerly GTM 272)
Hours: 52 hrs (4-0) 13 wks
Credits: 3

GTAM 275	Human Resource Management
In the tourism industry, the personnel of an organization is a major asset. Course focuses on human resource management activities such as planning, recruitment and selection, performance review and evaluation, understanding the formation of unions, and health and safety considerations. (formerly GTM 275)
Hours: 39 hrs (3-0) 13 wks
Credits: 3

GTAM 280	Career Experience III
For two weeks at the end of the Fall semester, you are placed in a tourism-related position and you have the opportunity to explore opportunities in the tourism sector that most interest you. (formerly GTM 280)
Hours: 70 hrs (0-35P) 2 wks
Credits: 1.5

GTAM 281	Career Experience IV
You are placed in a tourism marketing related position at the end of the Marketing Major program. You will select a placement that reflects your chosen career goal, and will be prepared to function at an entry-level standard. NOTE: This experience is scheduled in April at the conclusion of Winter classes. (formerly GTM 281)
Hours: 70 hrs (0-35P) 2 wks
Credits: 1.5

GTAM 282	Career Experience III
For two weeks at the end of the Fall semester in the second year of the program, you are placed in a career-related company of your choice. You may choose to select a different workplace from previous practica or may opt to specialize in a previously established area of interest. (formerly GTM 282)
Hours: 70 hrs (0-35P) 2 wks
Credits: 1.5

GTAM 283	Career Experience IV
You spend two weeks at the end of the second year Winter semester at a tourism or hospitality related workplace. Having acquired the skills necessary to perform at an entry-level standard, you should select a placement that closely reflects your career goal. This course is taken by second year Tourism Industry major students. NOTE: This experience is scheduled in April at the conclusion of Winter classes. (formerly GTM 283)
Hours: 70 hrs (0-35P) 2 wks
Credits: 1.5

GTAM 284	Tourism Marketing II
Prerequisite: GTAM 174
This course is focused on marketing research, analyzing trends, and designing a marketing research proposal. A real life case study is used to apply the principles of marketing research. (formerly GTM 284)
Hours: 52 hrs (4-0) 13 wks
Credits: 3