Creating Brand Intelligence
Meaningful marketing campaigns are developed through a trans-disciplinary, rigorous, and creatively-driven process. In this course, students are immersed in the deconstruction, critique and reconstruction of the creative and emotional potential of existing marketing assets. Using Brand Intelligence tools and techniques, student then reframe, redesign, rewrite and develop new narrative elements for extraordinary advertising and promotion campaigns.
- Prerequisite: MKTG 171 or ARDE 333
- Hours: 42 (3-0)