Persuasion in Event Management
Sport and Event Marketing and Management ultimately hinges on the
ability to comprehend human motivation in order to understand the
attitudes and behaviors of people and organizations. In this course,
students investigate the theory and practice of persuasion, learning
to use these concepts to develop persuasive and compelling stories
in visual, verbal and written formats. Students cannot receive credit
for both MKTG 315 and SEMM 315 toward the completion of the
Sport & Event Marketing and Management program.
- Prerequisite: SEMM 171
- Hours: 42 (3-0)