Sport Event Media and Public Relations
This course provides hands-on training in the tools and technology of sport event PR combined with an examination of the public’s relationship with athletes and sports. This course provides strategies and tactics for brand awareness, media management, message recall, and the examination of established and emerging media in the digital environment. It will increase your knowledge and perspective on the world of sports media and public relations.
- Prerequisite: SEMM 251
- Hours: 42 (3-0)