International Marketing
This course provides students with an understanding of the role of marketing in international business and how it differs from marketing in the domestic market. A brief review of the basic principles of marketing and its relationship to the other functional areas of marketing will be included. The course will focus on identifying international marketing opportunities and developing appropriate market access strategies. The influence of cultural, political, economic and legal factors on the marketing decisions will be a vital component of the market research which will be used to gain a better understanding of the identified target market.
- Hours: 42 (3-0)