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MHC students compete at provincial case competition
March 19, 2021
Creative problem-solving, virtual collaboration and working under tight timelines were a few of the skills required to compete at the 2021 Alberta Dean’s of Business Case Competition.
The annual event, which was hosted virtually from Mar. 11 – 13 due to COVID 19, included teams from all of Alberta’s post-secondary institutions. Representing Medicine Hat College’s (MHC) School of Business was Kamryn Wiest and Joshua Schafer, fourth-year students in the Bachelor of Business Administration program; Cleodel Capiral, a second-year finance major; and Aimee Yee and Ashley Brooks-Jackson, second-year accounting majors.
The case presented to the students revolved around relationship marketing. According to Wiest, their plan touched on a variety of campaigns ranging from external referral and employee engagement to technological data analytics. Through coaching, and a team strategy, the group was able to meet the tight timelines.
“Working under pressure really forces you to handle your emotions quickly, while still thinking fast and coming up with great ideas,” says Wiest. “Our team was amazing at supporting each other, but also knowing when to shut down ideas before we got too invested in something that did not work. Through the preparation, and high-pressure environment, our team bonded quickly and deeply.”
The team received mentorship from their instructor, Miranda Davies and Kevin Pahl, an alumni, past participant of the competition, and local business owner.
Prior to the competition, they created a mock case and presented it to MHC’s vice-president academic and provost, Dr. Vicky Roy.
“Kevin provided us a lot of knowledge and feedback from his experiences, both regarding this competition and life in general,” says Wiest. “In addition, being able to practice in front of Dr. Vicky Roy, was an experience that probably would not have happened, if not for the case competition. It was amazing to get insight from someone so respected within the college community.”
Davies mentions that event provides students the opportunity to apply the individual classes they take at the same time.
“It gives them a real-world problem and asks them to analyze the data, make recommendations with justifications, and then prepare implementation plans for their decision. In class, students learn the theory behind strategies like human resources, marketing and finances, however a case competition forces students to apply all the knowledge they have learned into a tangible strategy.”
Davies says she is proud of the job the team did, noting their presentation was clear, concise and included great ideas.
“Personally, I feel everyone is a winner - their hard work paid off. They were able to take a real problem and solve it. They have differentiated themselves from other students and are more hirable. Their opportunities for scholarships have increased and they have made lifelong friends.”
For more information on the business program, or to see what is happening at Medicine Hat College, visit www.mhc.ab.ca.