News and Events

Get a backstage pass with MHC's new Sport & Event Marketing and Management diploma

Two people consulting in an empty sports and entertainment venue
October 28, 2021

From the presentation of professional sports and entertainment events to the coordination of private functions, recreational activities and e-sports, learners will gain broad perspective and a competitive edge through Medicine Hat College’s new Sport & Event Marketing and Management diploma.

This two-year program will teach students a range of skills including project management, business analysis, marketing, communications and fund development. 

“We have been working closely with industry to ensure this program gives our learners a distinct career advantage. Not only will they receive on-the-job training through work integrated learning, they can be confident that the knowledge they attain at MHC is highly sought after in the field of sports and event planning,” says Timothy Spielman, dean of the college’s School of Business and Continuing Studies.

The new diploma will be delivered HyFlex, providing learners the option to complete their studies online, in person or a combination of both.

Spielman notes that this career path is suited for individuals who are passionate about the sports and entertainment field, can multi-task, have high energy and attention to detail, and are willing and able to adapt to an ever-changing work environment.

“This isn’t your typical 9 to 5 job. It’s fast-paced, it’s dynamic, it’s in constant motion,” he explains. “Individuals in this field are creative, collaborative and committed to delivering exceptional experiences.”

There are also many opportunities to enter and grow in the profession, adds Spielman.

“Whether students want to be entrepreneurs and start their own event planning company or work on the sidelines and behind-the-scenes at large event complexes, this program can make those careers a possibility.”

Graduates can anticipate employment in a variety of positions that may include event manager, brand ambassador, marketing coordinator to fan experience, merchandiser, or sports and fitness specialist.

“We are excited to offer this new diploma,” says Dr. Vicky Roy, vice-president academic and provost. “MHC has a number of programs being announced which will help fill the needs identified by industry. Programs like Sport & Event Marketing and Management are designed to be immersive, provide valuable learning outcomes and lead to fulfilling career opportunities.”

Applications open on Nov. 1, 2021. For more information on this program students can visit or connect with an advisor at